American Package Design Awards 2025

Trends of 2025

Two winners set the poles of the 2025 American Package Design Awards. Drexel University's Curly Vanity, a student project, won on charm: loose illustration, candy color, a box you keep. Dell's ALIENWARE Pro peripherals packaging won on restraint: matte black, one electric green, nothing wasted. Between those poles, 224 winners sorted largely along the same line. Playful color gained ground on last year, from Eight Moon's greeting cards to CBX's :ratio redesign, while beauty and health entries thinned and food and beverage filled the space; RAS Communications' Allure fruited sour ale series is the shelf-ready proof. The year's palette in aggregate: white and black doing the work, gold and red doing the talking.

▲ playful ▲ modern ▲ branding ▲ colorful ▼ beauty ▼ health and wellness ▼ wine ▼ cosmetics

GDUSA editorial · drafted with archive analytics, reviewed by editors

Academy of Art University

2025

Cali Flavored Beer Packaging

Student Design

Firm

Academy of Art University

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Academy of Art University

Cali Flavored Beer Packaging

Alisa Gannota

Reef Sea-Weed Gel Packaging

Azy Brown

Third Sight Roasters Visual Identity

Behr Color+Creative

BEHR ULTRA® Interior Paint Packaging

Benco Dental

VisionXR Intraoral Sensor

Blindtiger Design

Hydromatic Hop Water

Blue Daring

Supporting You In The New Year Holiday Kit

Bonavita Design LLC

Unimac’s Beyond the Obvious 2025 Holiday Champagne Package

Burgopak

MavieMe x Burgopak

Butterball, LLC

Butterball Redesign

Campbell\'s In-house Design Team

Rao’s Made for Home Frozen Entree Package Design

CBX

Canada Dry Package Redesign

Chase Design Group

Dorot Gardens Brand Redesign

Clanin Creative

Prairie Fruits Farm & Creamery Cheese Labels

COHO Creative

Puncher's Chance Warrior Spirit

Collaborative Classroom

SIPPS Fifth Edition (K-12)

Contentious Inc

Functional Chocolate for Kids Packaging Series

Crook & Marker LLC

Crooked Tea Can and Package Design

Danya Designs

Granite Roots Cheshire Czech 12 Degree Lager

Dell Technologies, Experience Innovation Group

ALIENWARE Pro Peripherals Packaging

Design Axl

Bubble Works Cans

Design Hovie Studios, Inc.

Demitri’s Bloody Mary Seasonings Single Serve Packaging

Design Womb

Nanga Spice Branding & Packaging Design

Disney Consumer Products, Packaging and Branding Department

The Haunted Mansion Sarah ‘Sally’ Slater Doll - Limited Edition

Diversionary Tactic, Inc.

Zoltar Wines Package Design

Drexel University

The Curly Vanity Student Work

earthbath | Shanan Vasquez

earthbath Tooth & Gum Wipes

Eight Moon™

Hill-Murray School Acceptance Box

Elleah Stillman

Mini Makers Art Kit

FemmeFolio Design Studio

Modern Alchemy Skincare Package Design

Fizz Creative

Mugsy Mug Cake Mix Packaging

Fortnight Collective

Solely Package Redesign

Gatto Rivera Branding

Toje Wines Package Design

Gauger + Associates

Thaiwala Line Extension

Gina McKinna Design

Chews Hues Pet Packaging

Honey Ashvinkumar Gardharia

Reimagining Bandage Packaging: Strength, Protection, and Confidence

Hoot Design Studio

Universal Yums Country Tasting Adventures

House of Krauss

C.Krueger's Big Box of Thanks Packaging

HUNTER

Tabasco Light Things Up Box

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