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Real Fresh Brands. (2025). Scratch Dig-In-Chicken Signage and Sales Materials. GDUSA Gallery. https://gallery.gdusa.com/project/scratch-dig-in-chicken-signage-and-sales-materials
Design briefing
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American Package Design Awards Winner
American Package Design Awards 2025
Scratch Dig-In-Chicken Signage and Sales Materials
Scratch Dig-in-Chicken's signage showcases a commitment to quality chicken without gimmicks, driving cravings and brand loyalty.
In the entrant's words
Our sales materials were crafted to emphasize what makes Scratch Dig-in-Chicken stand out from the other chicken programs. At Scratch Dig-in-Chicken, we're passionate about chicken, so we set out to make chicken that is dig-in worthy. Chicken that causes cravings at all hours of the day and leaves you pining for more when it's gone. All the best things start from scratch. Our chicken is no different. No silly mascots, no shortcuts, just real good chicken.
From the original award submission.
Category
P-O-P, Exhibits & DisplaysCreative Credits
