NEFER Branding and Package Design

The Story

The NEFER branding and package design draws inspiration from ancient Egyptian obelisks, featuring a pyramid form at the top adorned in gold to symbolize reverence for the sun god Re. The logo creatively represents a top-down view of an obelisk, incorporating a distinctive red face to signify the Red Mountain AVA. The name NEFER, derived from the ancient Egyptian term for ‘good or beautiful,’ is modernized by inserting an ‘E’ between the original characters, with a stylized design that highlights the core NFR. The wrap label includes a unique notch shaped like an obelisk, linking back to the heritage of the Obelisco Estate brand, resulting in a cohesive and culturally rich packaging solution.