City Walk Distilling Spirit Labels

The Story

m.e.designlab created custom labels for a craft distillery in Hickory, NC, featuring a minimalist design that enhances the product's aesthetic. The double-sided back labels allow the artwork to be visible through the liquid, creating a unique visual experience. Additionally, a belly band with a UPC and further information overlaps the artwork, ensuring that essential details are accessible without detracting from the design. This innovative approach not only elevates the product's presentation but also communicates the brand's story effectively.