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GDUSA Award Competition · 2025
American Package Design Awards
- 224
- Winners
- 102
- Firms
- 23
- Categories
Trends of 2025
Two winners set the poles of the 2025 American Package Design Awards. Drexel University's Curly Vanity, a student project, won on charm: loose illustration, candy color, a box you keep. Dell's ALIENWARE Pro peripherals packaging won on restraint: matte black, one electric green, nothing wasted. Between those poles, 224 winners sorted largely along the same line. Playful color gained ground on last year, from Eight Moon's greeting cards to CBX's :ratio redesign, while beauty and health entries thinned and food and beverage filled the space; RAS Communications' Allure fruited sour ale series is the shelf-ready proof. The year's palette in aggregate: white and black doing the work, gold and red doing the talking.
GDUSA editorial · drafted with archive analytics, reviewed by editors
