Storefront and Retail Store Design

If you’re not drawn into the Ugly Bagel storefront by the smell of fresh bagels in the oven, then the vibrant on-brand decor will surely pull your gaze. Our design team collaborated with Ugly Bagel to design their flagship Downtown Nashville store, creating a welcoming environment that redefines the traditional bagel experience. We began by developing their playful brand identity, which we then translated to the inside of the store. Customers are immediately greeted with bold, graphic decor, including custom wall murals and a unique, museum-inspired display showcasing daily bagel offerings. This immersive design not only enhances the in-store experience but also provides exciting photo opportunities for bagel-lovers.

From the original award submission.