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Phillips. (2025). Phillips Lunar New Year Red Envelope Box. GDUSA Gallery. https://gallery.gdusa.com/project/phillips-lunar-new-year-red-envelope-box
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American Package Design Awards Winner
American Package Design Awards 2025
Phillips Lunar New Year Red Envelope Box
Phillips' red envelope design blends tradition with modernity, celebrating Lunar New Year through vibrant color and innovative texture.
In the entrant's words
Phillips' red envelope package commemorates the Lunar New Year with a vibrant red color symbolizing good luck and prosperity. The die-cut texture evokes a snakeskin pattern, while the outline of the Phillips Asia headquarters building is subtly integrated into the shape of the envelope.
From the original award submission.
Firm
PhillipsCategory
Luxury PackagingCreative Credits
Creative DirectorMartin Schott
