SmartlifeCo Sustainable Oral Care Branding & Packaging Design

Design Womb partnered with SmartlifeCo to redefine sustainable oral care through bold branding and striking packaging design. Tasked with moving beyond typical eco-friendly aesthetics, we crafted a vibrant brand identity that’s approachable, modern, and family-friendly. The packaging design features lively colors, geometric patterns, and playful typography, creating shelf appeal that disrupts the dental care category while reflecting the brand’s sustainability mission. The brand's floss picks, silk floss, bamboo toothbrushes, among other products, were crafted to brighten anyone's bathroom cabinet. This oral care rebrand and packaging design solution elevates SmartlifeCo’s market presence, making eco-conscious choices more appealing, accessible, and fun for the whole family!

From the original award submission, lightly copyedited.