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Dorot Gardens Brand Redesign | GDUSA Gallery

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American Package Design Awards Winner

American Package Design Awards 2025

Dorot Gardens Brand Redesign

Chase Design Group revitalizes Dorot Gardens with vibrant packaging and a culinary focus to elevate its freezer aisle presence.

The Story

Dorot Gardens, recognized for its fresh, flash-frozen garlic and herbs, aimed to enhance its market presence and attract a broader audience. Partnering with Chase Design Group, the brand underwent a comprehensive redesign of its packaging and visual assets, centering on the culinary mantra, 'Pop. Drop. Done.' The new design features vibrant colors, food-centric photography, and engaging messaging that appeals to both culinary enthusiasts and busy home cooks. A hand-lettered script logo combined with a modern sans-serif typeface emphasizes freshness, while larger flavor callouts and unique color schemes for each product ensure easy identification. This redesign not only enhances shelf visibility but also positions Dorot Gardens as a key player in simplifying gourmet cooking, ultimately transforming the shopping experience in the freezer aisle.