Ferragamo Vision Industries Display

VISION INDUSTRY, is the ultimate retail experience for innovation, design and progression in the optical world. They showcase the finest the industry has to offer while educating customers about the dedication and craftsmanship that underpin every product offering. Our Ferragamo eyewear collection is the epitome of a great story telling, able to attract and engage shoppers thanks to this eye-catching pop-up store installation in the Mall of the Emirates in Dubai. This Pop-up installation was created from the inspiration of materials, finishes and imagery curated by Ferragamo. The assignment was to create an innovative design within a 3x3 meter rounded space with the goal of influencing consumer purchase in store… simply making Ferragamo stand out from the competition. A display was also created with the signature Gancini symbol to beautifully display the eyewear and reinforce branding. This was utilitzed in the front window as well as within the pop- up area.

From the original award submission.