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American Package Design Awards Winner
American Package Design Awards 2025
Ferragamo Vision Industries Display
A captivating pop-up display at Dubai's Mall of the Emirates elevates Ferragamo's eyewear experience.
The Story
The Ferragamo Vision Industries Display, a striking pop-up installation at the Mall of the Emirates in Dubai, redefines the retail experience in the optical sector. Inspired by Ferragamo's materials and imagery, the design transforms a compact 3x3 meter space into an engaging showcase that highlights the craftsmanship behind the eyewear collection. Central to the installation is a display featuring the iconic Gancini symbol, which not only enhances brand visibility but also captivates shoppers, encouraging them to explore the collection. This innovative approach aims to influence consumer purchases and set Ferragamo apart from its competitors, reinforcing its commitment to quality and design excellence.
Firm
Marchon EyewearCategory
P-O-P, Exhibits & Displays
Creative Credits
Art DirectorFran Shavzin
Art DirectorSenior Art Director
Senior Art DirectorFran Shavzin
Ferragamo Brand ManagerJessica Agugiaro
