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American Package Design Awards 2025
SIPPS® rebrands its packaging to enhance visual engagement for K-12 struggling readers and align with Collaborative Literacy products.
The SIPPS® program provides effective, evidence-based instruction in word recognition and fluency is an consists of four levels of intervention for grades K–12 struggling readers by providing additional support in decoding and phonics. Each package includes all the materials a teacher needs to assess and group the students and conduct intervention lessons. Depending on the level, materials may include: Teacher’s Manual binders, student readers, handheld cards, wall cards, posters, foam letters, or trade books. This packaging project involved rebranding and redesigning the packaging to give it an updated look and feel—making it more visually engaging for both teachers and students. It also involved aligning the design more closely to the Collaborative Literacy products also sold by Collaborative Classroom.
From the original award submission.
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Collaborative Classroom. (2025). SIPPS Fifth Edition (K-12). GDUSA Design Gallery. https://gallery.gdusa.com/project/sipps-fifth-edition-k-12
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