Pillsbury Funfetti and Elf On The Shelf Cobranding Seasonal Design

The Story

One Flight Up Design developed a new seasonal lineup for Pillsbury's Funfetti, incorporating a co-branding strategy with the popular Elf on the Shelf character. This collaboration aimed to enhance the festive appeal of Funfetti products, targeting families looking to add a playful touch to their holiday baking. The design solution involved vibrant packaging that featured both the iconic Funfetti colors and the whimsical Elf on the Shelf imagery, creating a joyful and engaging visual experience. The outcome of this creative partnership is expected to attract consumers during the holiday season, driving sales and reinforcing brand loyalty among families.