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Design Briefing
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American Package Design Awards 2025
One Flight Up Design enhances the Super Cra-Z-Loom with a custom caddy and packaging for on-the-go crafting.
One Flight Up Design crafted a custom caddy and packaging belly band for the Super Cra-Z-Loom, enhancing its appeal and functionality. The design solution focused on portability, allowing users to easily transport their crafting supplies. The caddy's design not only showcases the product but also provides practical storage for various loom accessories. This thoughtful approach resulted in a cohesive brand experience that resonates with the target audience, ultimately boosting product visibility and user engagement.

Toys, Games & Sports
Firm
Mattel, Inc.

Toys, Games & Sports
Firm
Mattel, Inc.

Toys, Games & Sports
Firm
Mattel, Inc.

Toys, Games & Sports
Firm
Mattel, Inc.

Toys, Games & Sports
Firm
Mattel, Inc.

Toys, Games & Sports
Firm
Mattel, Inc.

Toys, Games & Sports
Firm
One Flight Up Design

Toys, Games & Sports
Firm
RR Donnelley