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American Package Design Awards 2025
The Haunted Mansion doll brings storytelling to life with a unique design that mirrors Disney's iconic attraction experience.
Disney's Consumer Products, Packaging and Branding Department introduces the limited edition Haunted Mansion doll of Sarah 'Sally' Slater, inspired by the beloved attraction's lore. The design captures Sally's essence with meticulous attention to her features, hairstyle, and iconic dress, while the packaging incorporates a unique stretching mechanism that mirrors the experience of the Stretching Room. When the box is opened, it reveals Sally balancing precariously on a tightrope above an alligator, enhancing the storytelling aspect of the product. This innovative design not only celebrates the character's story but also provides collectors with a stunning display piece, making it a coveted addition to any Disney collection.
Toys, Games & Sports

Toys, Games & Sports
Firm
Mattel, Inc.

Toys, Games & Sports
Firm
Mattel, Inc.

Toys, Games & Sports
Firm
Mattel, Inc.

Toys, Games & Sports
Firm
Mattel, Inc.

Toys, Games & Sports
Firm
Mattel, Inc.

Toys, Games & Sports
Firm
Mattel, Inc.

Toys, Games & Sports
Firm
Mattel, Inc.

Toys, Games & Sports
Firm
Mattel, Inc.