Love the Girls Label Design

Love the Girls Sara Nelson and Debbie Driscoll had known each other for a couple of years before discovering their shared experience as Triple Negative Breast Cancer survivors—a rare and aggressive form of breast cancer distinct from traditional types. When TNBC Awareness Month came around, they teamed up to create "Love the Girls" Rosé and host a fundraising event at Debbie’s winery. The label design playfully incorporates X’s and O’s, with the O’s stylized to resemble breasts and nipples, reinforcing the cause with a bold yet lighthearted touch. To further the mission, four alternating back labels were created, each featuring a different prevention strategy, turning every bottle into a conversation starter for awareness and action.

From the original award submission.