Paraigua Student Project

In this project, the initial goal was to find a way to make umbrella drink garnishes sustainable. The most straightforward way to do this would be to make them reusable. However, as small as they are, they would probably end up being thrown away anyway. This is where the addition of the straw came in. If the straw and umbrella are attached, they are given the additional function of actually protecting one’s drink. Choosing the brand direction for this was difficult due to the fear of marketing of it too far as a safety tool and eliminating the fun, decorative aspect, or having the same issue vis versa. Elements of the design such as the traffic light color scheme on the side of the packaging and the descriptions on the back allude to the safety benefits without making the product too intensely safety-oriented that it drives other potential users away. The color scheme was chosen to highlight the fun and decorative aspects of the brand. Seeing this project come to life through its packaging and branding has been a very rewarding experience for me.

From the original award submission.