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American Package Design Awards Winner
American Package Design Awards 2025
Military Energy Gum
Seedhouse modernizes Military Energy Gum's branding while honoring its military heritage and functionality.
The Story
Military Energy Gum (MEG) has been a trusted energy source for military and frontline responders since 1998. To modernize its brand and packaging, Ford Gum enlisted Seedhouse to refresh the design while honoring its heritage. Seedhouse retained key brand elements, such as the camo pattern and Department of Defense rating, but updated them with a contemporary twist, incorporating a digital camo design. The new logo features a bold, badge-like 'E' that reflects military rank, while the typography echoes military documentation. Iconography includes the American flag and elements reminiscent of squadron patches. The updated packaging is vibrant yet familiar, ensuring it appeals to both new users and loyal fans, making it suitable for various active environments.
Firm
SeedhouseCategory
Food & Beverage
Creative Credits
Creative DirectorBryan Vanderwarker
Art DirectorKrissy Vanderwarker
DesignerLaurea McLeland
Brand StrategyGoGo Brand Studio
