Troidome?s Student Project

Crafting Troidomes as a product and brand was a great experience and it challenged me in a lot of ways. Inspired by the beauty of Art Nouveau and the profound timelessness of craftsmanship, I envisioned a game that was entertainment but also an experience of beauty. The game would be sold primarily in Jeulégant (a play on the french word play and elegant) boutiques, but also online. The brand colors are a phthalo green and a scarlet-orange color. I feel they encapsulate the idea of timelessness and luxury well. Ideally the material of the box would have been a beautiful dark wood, like mahogany, with a grain. Troidomes is tailored for the discerning tastes of affluent adults aged 25 to 65+. My process involved designing the Troidomes logo, illustrating its box, and designing each piece and the instruction pamphlet. The process of building and painting the box allowed me to enjoy the slowness of analog creation, and step away from the computer screen. The most difficult aspect of the project involved creating ush corners on the box and creating the mockups from scratch. As there were no suitable templates for my ideas, I had to create them myself which was painstaking. My favorite component was the photography for the advertisement, where the natural lighting and setting made Troidomes look high-end and elegant.

From the original award submission.