La Colombe Draft Latte Visual Identity and Package Design

The brand’s new visual identity was designed to respect and celebrate the rich, graphic heritage of the brand. Design highlights include the below, with a sizzle showcasing the ecosystem at work here: - Evolving the company’s wordmark by redrawing the letter forms by hand to dial up the vintage feel, resulting in a bolder logo that feels more crafted, proud and iconic - The evolution of the brand’s namesake signature dove, now flipped and redrawn to feel more uplifting with a sense of forward momentum to reflect the pioneering spirit and innovation at La Colombe - Complimenting the new wordmark, we created a custom-made typeface called Draft Latte Sans. Taking inspiration from authentic industrial fonts, the letterforms have irregular crossbars, giving it an imperfect, human feel, telegraphing the level of craft and care that goes into the product - The refreshed color palette maintains the core heritage navy, but supplements with creams, beiges and golds, creating a warmer and more delicious palette reflecting the creamy, frothiness of La Colombe beverages

From the original award submission.