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American Package Design Awards 2025
“Each year, Blue Daring sends a Holiday Kit to current and potential clients to start their New Year off right, and to remind them of the beautiful works we can create for our partners.”
Each year, Blue Daring sends a Holiday Kit to current and potential clients to start their New Year off right, and to remind them of the beautiful works we can create for our partners. This year's theme, "Supporting You in the New Year," was designed to help our recipients to ground themselves amidst the chaotic world in which we live. Opening the box, the recipient is met with a surprise of butterflies fluttering out, reminiscent of the butterflies that so many feel in their stomachs as they head into a new year in an uncertain world. Next, we have a self-care journal surrounded by clouds, reminding people that mindfulness is important, and while keeping your head in the clouds is sometimes a nice escape, the real joys in life occur from keeping in touch with oneself. Finally, the box contains a portable monitor. The care package aims to support people holistically, with the journal helping to care for them personally and a monitor to help support their professional lives, making their day-to-day at their 9-5 a bit easier.
From the original award submission, lightly copyedited.
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Blue Daring. (2025). Supporting You In The New Year Holiday Kit. GDUSA Design Gallery. https://gallery.gdusa.com/project/supporting-you-in-the-new-year-holiday-kit
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VSA Partners

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Lookout, Inc.

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Blue Daring

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Topco Associates LLC | Marks, part of SGS&CO