Allagash Lager Package Design

You never know what's going to end up inspiring a design. Working with a brand like Allagash Brewing, we were on the hunt for a sincere, timeless, familiar way to introduce a new beer to their portfolio. Real fans will recognize that the shape outlining the word 'Lager' is none other than their famous taphandle silhouette. Those babies are hand-carved. One of one. Signifiers of quality and intention. Consequently, it feels like Lager has always been here, exactly like we wanted it to.

From the original award submission, lightly copyedited.