Allagash Lager Package Design

You never know what's going to end up inspiring a design. Working with a brand like Allagash Brewing, we were on the hunt for a sincere, timeless, familiar way to introduce a new beer to their portfolio. Real fans will recognize that the shape outlining the word 'Lager' is none other than their famous taphandle silhouette. Those babies are hand carved. One of one. Signifiers of quality and intention. Consequently, it feels like Lager has always been here, exactly like we wanted it to.

From the original award submission.