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American Package Design Awards Winner
American Package Design Awards 2025
Stoic Fine Cider Packaging
Stoic Fine Cider's packaging merges modern design with nature's beauty, inviting consumers into a world of thoughtful craftsmanship.
The Story
The Stoic Fine Cider packaging embodies the principles of Stoicism, emphasizing gratitude and appreciation for nature. The design features a balance of symmetry and asymmetry, creating a dynamic yet modern aesthetic. The logotype challenges traditional interpretations of 'stoic' through its structured yet fluid typography. Unique illustrations by Bekah Worley depict hands interacting with hand-picked fruits, highlighting the brand's commitment to quality. Vibrant metallics and a combination of gloss and matte finishes enhance the visual appeal, while the thoughtful copy reflects the brand's expertise. An innovative design element mimics the rounded top door of the cidery, serving as a hidden detail that enriches the storytelling experience for consumers.
Category
Food & Beverage
Creative Credits
Creative DirectorSally Morrow
Art DirectorSally Morrow
DesignerSally Morrow
IllustratorBekah Worley
WriterTodd Davidson
