Stoic Fine Cider Packaging

“Work hard, be thankful and accept the outcome” – the Stoic brand honors the tenets of Stoicism by appreciating the natural world, understanding that it’s a privilege to guide and share their cider creations with others. Our packaging design incorporates elements of symmetry and asymmetry, adding energy and movement while maintaining a clean, modern appearance. The typography for the logotype was designed to maintain a structured look while challenging preconceived notions associated with the term "stoic" by adding visual movement within the forms. The unique illustrations by Bekah Worley feature a person's hand interacting with the fruit…important because so much is hand-picked! Vibrant metallics, thoughtful typography, and illustrations showcase the variety of beautiful fruit, while the copywriting reflects the brand’s knowledgeable voice. Gloss and matte finishes on the can play beautifully with the silver, gold and copper elements. We built in an easter-egg-behind-the-scenes element into the design; the shape that holds the typography on the packaging replicates the rounded top door at the cidery. “The door” has become a discoverable element that enhances Stoic’s storytelling to their consumers.

From the original award submission.