Simply Done Bright Day Launch Campaign

Simply Done Bright Day Launch Campaign Today’s conscious consumers want bright choices that seamlessly integrate into their everyday lives, and Simply Done Bright Day offers right-priced, quality, Own brand products that deliver powerful solutions for today and options to help build a brighter tomorrow. Shopper and marketplace research confirmed that transparency is a key priority for today’s consumers, presenting a clear opportunity to meet their evolving needs. Simply Done Bright Day delivers high-quality, affordable Own Brand products that provide effective solutions for taking small steps to a brighter future. Distinctive, noticeable and uniquely inspired, Simply Done Bright Day boasts a wide range of mindfully made products that are supported by trusted industry certifications like USDA Certified Bio-Based, FSC® Certified and BPI Certified Compostable. We provide phosphate, paraben or plastic-free laundry care that tackles tough stains, powerful cleaners made with plant-based ingredients, kitchen alternatives that are compostable, plastic or bleach-free, as well as paper products made from 100% recycled materials. Overall, Simply Done Bright Day offers a collection of home essentials that allow shoppers to make thoughtful choices for their home, family, community, and the planet without sacrificing performance or value.

From the original award submission.