Fresh & Simple Fresh Prepared Foods

Fresh & Simple? We Nailed It! Food Like It Should Be. Cooked From scratch, so you don’t have to. Enjoy Fresh & Simple’s chef-prepared mouth-worthy meals – ready in just minutes. And add more deliciousness to your day. You really can have both, Fresh & Simple. We challenged ourselves to create a design that captures the essence of delicious food while making shopping a breeze. Imagine: mouthwatering photos that practically leap off the shelf, clear labels that tell you exactly what you’re getting, and color-coded categories for easy browsing. We used calming, natural tones to create a welcoming feel, while keeping things organized for ultimate shopping efficiency. It’s like a visual symphony for your taste buds, with a minimalist twist that lets the fresh, simple goodness shine through!

From the original award submission.