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IMAGO GROUP Luxury Packaging. (2025). Corporate ID Promotion ‘The Lavender Girls’. GDUSA Gallery. https://gallery.gdusa.com/project/corporate-id-promotion-the-lavender-girls
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American Package Design Awards 2025
The Lavender Girls promotion combines whimsical art with sustainable luxury packaging for a unique unboxing experience.
Imago Group Luxury Packaging The Lavender Girls Hatbox Promotion The Story: IMAGO GROUP Luxury Packaging, has curated an original fine art piece, 36” x 36” mixed media on canvas. The piece features five whimsically illustrated young ladies each holding a large bouquet of lavender. Their attire is a theatrical blend of Moulin Rouge and Alice in Wonderland. We are very excited to introduce the Lavender Girls. Inspired by their expressive style, our creative team designed a suite of sustainably innovative luxury promotions featuring a vintage luggage inspired hatbox to accompany the promotion, The Lavender Girls. The Packaging: Sustainable materials include: 100% cotton lid pulls 100% coated cotton canvas 100% cotton cranes crest brilliant white paper stock 100% silk material 60% post-consumer recycled baseboard material Keepsake hatbox makes it 100% sustainable in essence Notable features: Modular, removable central compartment Removable Scent Sachet and Notecard compartments The inclusion of freshly dried lavender adds an olfactory element to the unboxing experience Drop door in lid showcasing the Lavender Girls artwork in pop-up book style Additional pop-up animation revealing “We brought the lavender” promotional title Included in the promotion: Three, 100% coated cotton canvas accessory bags with a 100% cotton duster bag 1 silk “scent” sachet Freshly dried lavender flower in a drawstring pouch 12 notecards and gold foil lined envelopes
From the original award submission.

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