Allure Fruited Sour Ale Series

The Allure Fruited Sour Ale series by RAS Communications showcases a decade-long collaboration with Pollyanna Brewing Company, evolving their brand identity through innovative label designs. Since 2013, RAS has crafted 19 labels for the Allure Sours, exemplifying their commitment to brand consistency and creative detail. Their recent design for Dragon Fruit Allure won a Graphic Design USA American Package Design Award, highlighting the effectiveness of their work. In response to Pollyanna's rebranding efforts in 2024, RAS developed eight new labels for the Allure line, reinforcing their role as a key partner in Pollyanna's branding journey and enhancing the series' visual appeal in the competitive craft beer market.

Long before their first beer was brewed and poured, when Pollyanna Brewing Company was only an idea amongst friends (2013), RAS Communications was there each step of the way to help establish an identity, build a brand, and propel that brand. Over the years we have designed dozens of beer labels for Pollyanna. We pride ourselves on our brand consistency, the nuances we work into various projects, and the creativity and attention to detail which has become our hallmark. The Allure Ale series is a prime example. Between 2013 and 2023, RAS created 19 labels for Pollyanna Allure Sours. In 2023 we entered our design for Dragon Fruit Allure in the Graphic Design USA's American Package Design Award competition — and won! Interestingly enough, while we were winning awards, Pollyanna was in the process of planning a rebranding and redesign of the Allure line. Fortunately, they looked once again to RAS Communications to bring the new label design to life! Throughout 2024, RAS Communications created 8 new labels for the Allure Fruited Sour Ale series, which we proudly enter in this year's competition.