Building Homes for Heroes Bourbon Label Design

This limited-edition Bourbon Whiskey from Litchfield Distillery (LD) was a special single-barrel release benefiting the nonprofit Building Homes for Heroes (BHFH). The charity’s mission is to provide mortgage-free homes to injured veterans and first responders. In a show of support, 100% of the proceeds from this release were donated to BHFH. Litchfield Distillery typically does not alter its label graphics or its signature barrel-roller icon. However, for this meaningful collaboration, the distillery made an exception, allowing Miles Finch Innovation to customize the label in honor of the cause. The URL provided in this application links to an image of LD’s standard Cask Strength Bourbon packaging for comparison. For this special release, we modified the graphics to feature a flag backdrop and transformed LD’s barrel-roller icon into a field soldier. The team at BHFH and their community embraced the design, appreciating the tribute and recognition from the distillery. The bottles sold out quickly, raising nearly $15,000 for BHFH.

From the original award submission.