Miss Peaches: Legendary Georgia Peaches

Miss Peaches, a rescue dog, gained widespread internet recognition after being adopted by Dave Portnoy, the founder of Barstool Sports. She was rescued from a hoarding and breeding operation in Fulton County, Georgia. After finding her forever home, Miss Peaches quickly captured hearts online, leading Barstool Sports to launch a merchandise line featuring her likeness. All proceeds from the collection went toward supporting animal shelters. To honor her Georgia roots, a mail-order peach box featuring Miss Peaches was created—a perfect extension of her growing brand. The design combines the nostalgic charm of a vintage peach crate label with a playful twist, showcasing Miss Peaches happily holding a ripe Georgia peach in her mouth. Thoughtful touches like paw prints and hearts add to its charm. The initiative was a huge success, with all proceeds going toward animal rescue efforts.

From the original award submission.