Flashy Juice Student Project

The branding project for FLASHY aimed to create a dynamic and adventurous identity for a juice brand that promotes healthy, high-energy living. The process of branding FLASHY included creating a logo, illustrating playful mascots, curating a comprehensive color scheme, all to evoke the brand's sense of activity and excitement. I also worked with mockups that would help realize the brand as an entity. The biggest challenges during this process was curating a color scheme that was homogenous across the different flavors. As the colors are very saturated and bold, it was difficult to choose ones that would still speak to the bright and fun aspect of the brand without distracting from each other. Ultimately I find that my choices were successful, though the apple and peach color schemes are somewhat similar. The design for this brand was inspired by the beverage brand Poppi, and the pizza brand Pitruco. I took the elements of each branding that I enjoyed, such a Poppi's saturated colors and Pitruco's textured illustrations and combined them with my original design. FLASHY targets parents seeking healthy beverage options for their children as well as health-conscious individuals looking for an energy boost during or after workouts or adventures. This brand stands out from other beverage brands because it is healthy, bold and fun. Rather than go the typical branding route of a healthy beverage (minimal color, photographed supporting images) FLASHY is bold, bright and fun and certainly stands out among competitors on the grocery store shelf. FLASHY's values and beliefs are health, adventure, family and exploration. The fonts in the brand system are Podium Soft, Krub and Rockwell. I used Adobe Illustrator, Photoshop, InDesign and Stock for this project. OpenAI was used to generate some of the ingredients, and parts of the text on the label.

From the original award submission.