ALIENWARE Pro Peripherals Packaging

The new graphic direction of the Alienware Pro Peripherals Packaging creates a cohesive visual identity that is both fresh and familiar. It features graphics that were inspired by the product design. A standout element is the use of UV treatment to highlight the ‘Pro’ branding, making it immediately recognizable and reinforcing its elite status within the Alienware family. Tone on tone accents mimic the product graphic and sleek design. An important part of the design was increasing sustainability without compromising the brand’s premium feel. This packaging uses fiber-based materials to replace rigid plastics. It uses paper-folded and paper pulp product trays, paper hang tags, and paper straps to hold the headset. The packaging design maintains consistency in the unboxing experience across the peripheral line-up, ensuring each product delivers the same level of excitement and sophistication. Overall, there are six products including mouse, keyboard and headset in two different colors. The sleeve opening structure, used across the entire small accessory range, enables the product to be revealed upon opening. A tear strip is provided to easily open the box. The packaging minimizes each structure and provide a clean, curated journey so the customer can easily access each component. https://youtu.be/-n8I6U9g-Zo

From the original award submission.