Granite Roots Cheshire Czech 12 Degree Lager

Granite Roots Brewing is nestled on a scenic hill in Troy, NH, overlooking the iconic Mount Monadnock, the world's second—most climbed mountain. The town recently celebrated the acquisition of a historic train car that was once part of its local railway station. This momentous event, commemorated in local news, inspired this beer label design. The brewery owner wanted a label that captured the essence of Troy's rich history while infusing it with a psychedelic, colorful aesthetic. I meticulously hand-drew this illustration in Procreate over 20 hours to bring this vision to life. The artwork pays homage to Troy's heritage by featuring key local elements: - The Steam Train: This is modeled after the actual train, complete with the exact number from the car the town acquired. - The Train Station: Reflecting the unique architecture of the station still standing in Troy's town center. - Mount Monadnock: A tribute to the landmark that defines the region's landscape. - The Signage: Inspired by Troy's welcoming town sign, reimagined to showcase the beer's name. To give the label a surreal, whimsical atmosphere, I drew the train emerging from a miniature, Alice-in-Wonderland-style doorway within the station. Inspired by the vibrant palettes and patterns of Yellow Submarine and the works of Peter Max, I layered bold colors and flowing patterns to achieve a distinctly psychedelic style. The design was finalized in Adobe Illustrator, where I incorporated the necessary typography and legal requirements for liquor packaging in New Hampshire. The label was printed on metallic sticker paper and shimmers in the sunlight. The result is a label that stands out visually and tells the story of Troy's history and Granite Roots Brewing's deep connection to its community. This label design has been a hit, with the beer now sold across the state. It represents a harmonious blend of local pride, historical celebration, and bold, creative expression.