Grab & Go: Wine Boxes

GRAB & GO: Wine, uncomplicated. Designed for a major convenience store chain, Grab & Go takes a lighthearted, no-nonsense approach to wine. Built on a “Wine 101” philosophy, it simplifies varietals for easy recognition—Cabernet Sauvignon becomes Cab, Chardonnay becomes Chard. Food pairings are just as straightforward, using playful illustrations that highlight convenience store favorites like popcorn, fried chicken and pizza. Vibrant colors and casual, approachable typography make the packaging fun, friendly, and impossible to overlook.

From the original award submission.