Easy Man THC-Infused Craft Brew

Kick Back. Crack Open. Chill. Go Brewing had a wild idea—a non-alcoholic beer infused with hemp-based Delta 9 and CBD emulsions that actually tastes good, is gluten-free, and oozes vintage beer vibes. The kind of drink that makes you say, “This ain’t beer, but damn, it sure tastes like it.” We dove deep into old-school beer can design, studying the visual language of throwback brews to bring that nostalgia to life. When it came to the name, Easy Man, one image felt just right—a recliner. The universal symbol of kicking back and taking it easy. For the packaging, we leaned into classic gold and red tones—a nod to vintage beer branding while also setting up the warm, toasted flavor of the Golden Pale Ale. The result? A can that looks as smooth as the brew inside. Easy to drink. Easy to love. Easy, man.

From the original award submission.