Capezio Bunheads Packaging Design

Creative direction, branding, and packaging design for a sleek, modern accessory line tailored for tweens and young adults. The 140+ SKU Bunheads accessory collection by Capezio includes health & recovery, footwear, wellness, and hair & beauty products available both online and in retail stores worldwide. Custom dielines were developed for a variety of packaging formats, including reusable EVA bags, hanging boxes, belly bands, blister packs, clamshells, jars, and an in-store retail pegboard display. The primary objectives were to enhance shelf visibility, drive sales, and strengthen brand recognition.

From the original award submission.