Cirx The Green Car Mat Packaging

Turning Old Tires into Tough New Gear Ever wonder what happens to old tires? Most of them end up in landfills or incinerators—bad for the planet, bad for all of us. That’s why the innovators at Prism Worldwide are changing the game, turning end-of-life tires into high-performance products. Their first retail launch? Cirx—a rugged, customizable car mat made with 50% recycled tires. Smart, sustainable, and built to handle the road ahead. To drive home the rugged durability and recycled innovation, we designed kraft paper header cards that feel as tough as the mats themselves. The mountain imagery isn’t just for looks—it reinforces the adventurous spirit of Cirx while signaling its lower environmental impact. The Cirx logo’s arrowed "C" subtly nods to the tire-to-product lifecycle, a clever homage to the recycling symbol. And the copy? Straight to the point: these mats don’t just reduce waste—they outperform expectations. Cirx isn’t just a car mat. It’s the future of responsible, performance-driven design.

From the original award submission.