Tabasco Light Things Up Box

With the launch of Tabasco Brand’s new tagline, Light Things Up, we were challenged to design a versatile packaging solution for product shipments. This included the brand’s classic glass bottle and the newly introduced squeeze bottle—both needing to ship seamlessly in a single box without requiring multiple packaging solutions. Our approach was to create a flexible, efficient, and sustainable box design. By incorporating a custom insert, we ensured that either bottle type—or an endless combination of both—could be securely housed without shifting during transit. This adaptive design not only optimized logistics but also reinforced the brand’s commitment to delivering bold flavor with smart, functional packaging

From the original award submission.