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GDUSA Award Competition · 2025
Health & Wellness Design Awards
- 118
- Winners
- 64
- Firms
- 20
- Categories
Trends of 2025
The 2025 Health & Wellness Design Awards reveal a continuing commitment to health-centric design, with 115 of the 118 winning projects emphasizing this vital theme. Notable works include "MRF Branding and Identity" by Adler Branding & Marketing, which uses a crisp palette of whites and deep greens to evoke purity and vitality. Similarly, the "DropRx Package Redesign" by Trillion employs bold oranges and subtle grays, creating a striking contrast that enhances product visibility while maintaining a sense of approachability. The minimalist style remains prevalent, with a focus on clean lines and functional aesthetics that prioritize user experience.
Year over year, the shift towards digital mediums is evident, particularly in the rise of website and UX/UI design projects, which saw an increase in prominence. "ADD Product of the Month Marketing Email Series" by the American Academy of Dermatology exemplifies this trend, utilizing soft grays and vibrant accents to create engaging digital experiences. Meanwhile, the "Health Fair Activity Seek Support Workbook" from CuraLinc Healthcare showcases a blend of calm neutrals and lively colors that invite interaction and encourage participation. This evolution reflects a broader industry movement towards integrating health and wellness principles into every aspect of design, reinforcing the importance of creating supportive environments through visual communication.
GDUSA editorial · drafted with archive analytics, reviewed by editors
