Synbiotic Health Identity System

Synbiotic Health, founded in 2017 by top microbiome scientists, is a U.S.-based biotech company known for its groundbreaking work in probiotics. Their patented discovery platform led to the creation of iVS-1, an ecologically-advanced probiotic strain designed to promote health and longevity. To solidify their leadership in the field, Synbiotic Health teamed up with Truly Creative to develop their brand positioning and update their brand identity and key marketing materials. Their new tagline, "Probiotics with an Ecological Advantage," reflects their platform’s process of identifying the strongest microbes, in vivo (the natural living environment). The updated brand identity combines precise, geometric design with vibrant colors symbolizing vitality and nature. This modern, optimistic look reinforces their expertise and innovation in the microbiome space.

From the original award submission.