Bessa Beauty Scalp Care Packaging

Brandettes worked with BÉSSA BEAUTY, a new brand in the health and wellness space focused on scalp and strand health. The brand's founder, a celebrity hairdresser and trichologist, came to us looking to bring a simple, targeted line of solutions to address dryness, flakes, oiliness, and scalp irritation proactively vs reactively. To amplify BÉSSA's prestige positioning, we created a rich, mineral green identity system with cool, champagne metallics to help the logo pop. On the secondary packaging, we created a custom illustration to bring the strand health focus to life. The line is currently just two products, with the goal to expand as the brand grows.

From the original award submission, lightly copyedited.