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Freaner Creative. (2025). SDCDA Workers Compensation Campaign. GDUSA Gallery. https://gallery.gdusa.com/project/sdcda-workers-compensation-campaign
Design briefing
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Health & Wellness Design Awards 2025
The design and creative development for the San Diego County District Attorney's Office Workers' Compensation Campaign will feature a striking black background, providing a bold canvas for impactful messaging. Central to this design will be a provocative photograph that illustrates the real-life struggles of injured workers, capturing their resilience and need for support. Accompanied by a powerful header—such as "Does Your Employer Have Workers Comp" or "It's The Law"—the visual elements will work in tandem to draw attention and provoke thought. The concise, informative content below the header will guide viewers through essential information about their rights and the steps they can take in the event of an injury, ultimately empowering them to seek the assistance they deserve. This approach not only aims to raise awareness but also to instill confidence and advocacy within the workforce of San Diego County. The campaign was made in English and Spanish.
From the original award submission.

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