Here’s the Scoop with True Rx

“Here’s the Scoop with True Rx” Goal: Send to 100-200 broker contacts in the Grow stage or currently with opportunities in the pipeline Message Focus: This summer, we’re serving more than just sweet treats. Here’s your inside scoop on what’s coming at True Rx and why your clients will love it. Key Deliverables for Grow Audience: - Sequence Outreach (3 emails) with “What’s New with True Rx” messaging and include an offer to send “sweet treat”, if they engage, send them a scoop package. - Direct Mail "Scoop Package": - Mini “newspaper” insert including key messages and QR code to landing page - True Rx branded ice cream scoop - True Rx Signature Sundae recipe card: The Transparent PBM - Custom polymailer with ice cream design - Dairy Queen gift card

From the original award submission.