The Healthy Brain Initiative Road Map for American Indian and Alaska Native Peoples

Avila Creative designed a report for the Alzheimer's Association for the indigenous audience – The Healthy Brain Initiative Road Map for American Indian and Alaska Native Peoples. A. Hale PR, and indigenous firm, provided strategic messaging, design direction for symbols, patterns and illustrations as well as sourcing indigenous photography for the report and Avila Creative provided the design, production of the report, symbols, patterns and coordination of illustration for the report that was developed over a year. This report was developed with respect to the diverse history, cultures, traditions and practices of AI/AN people across the country. In the Road Map, you will find examples of how AI/AN communities used the first edition to advance brain health and support Elders living with dementia. The Road Map focuses on health equity through a strength-based approach, drawing on the traditional practices and cultural activities that have kept AI/AN communities healthy for thousands of years. It reflects input from the Leadership Committee and over 200 additional community members and professionals working in AI/AN communities. Symbols were developed that resonated with the AI/AN audiences and patterns were reflected of different indigenous regions. A series of illustrations was commissioned showcasing a family by a river to illustrate prevention strategies at work in an American Indian or Alaska Native (AI/AN) community. The story focuses on a woman moving through different phases of life. She begins healthy but then starts to show early signs of dementia and is ultimately diagnosed with Alzheimer’s disease. Throughout her journey, she is supported by her family, community and culture. Each image shows examples of primary, secondary and tertiary prevention strategies and the text outlines examples of public health actions in these areas. Additional higher res images of the report are available.