Medline Remedy Brand Suite of Videos

Medline charged us with concepting and creating an authentic consumer-facing video spotlighting its Remedy brand—a premium, solution-based line of lotions, cleansers, and treatments clinically formulated to treat and maintain healthy skin and hospital-tested for serious skin care. To stand out in a crowded therapeutic skin care space with high-spending competitors, we positioned Remedy as “The #1 Skin Care Brand in Healthcare.” Onscreen, an engaging young woman delivered the script—balancing friendly, real, first-person content with clinical information that communicated the proven efficacy of the products. To complete the suite, we created several short educational videos focused on specific topics: Remedy’s proprietary Nutrient Complex, special ingredients, the expertise behind the formulations, and the brand’s endorsement by the National Eczema Association.

From the original award submission.