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Halo Effect Marketing & Lu Hickman Creative Co.. (2025). Public Health & Safety Annual Report 2024. GDUSA Gallery. https://gallery.gdusa.com/project/public-health-and-safety-annual-report-2024
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Health & Wellness Design Awards 2025
Overview This annual report informs the community about the Plugerville Fire Department's role in protecting public health and safety. Themed "Guardians of Community Wellness," it showcases the department's mission beyond firefighting, including emergency medical services, community risk reduction, and safety education. Design The visual design uses a clean, modern layout with fire department red, complementary blues and whites, and bright yellow highlighting for interactive QR codes. These yellow-highlighted codes direct readers to digital resources, videos, and emergency preparedness tools. Infographics and data visualizations present quantifiable impacts on public safety for diverse audiences. Accessibility The report is designed for digital and print distribution. The yellow areas bridge print and digital content, providing instant access to safety materials and department updates via mobile devices with Bit.ly tracking. The QR code reports give the fire department essential data on which topics are most frequently visited by the community. The layout accommodates detailed analysis for officials and quick reference for residents, serving as both an accountability document and community education tool.
From the original award submission.

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