Enter a GDUSA competition to have your work showcased across Projects, Firms, and Designers.
Own this work
ShareCite this page
Artifact LLC. (2025). Cuna: Mamás Latinas en el este de Tennessee. GDUSA Gallery. https://gallery.gdusa.com/project/cuna-mamas-latinas-en-el-este-de-tennessee
Design briefing
An AI-assisted expert read. Included with Pro ($19/mo).
Health & Wellness Design Awards 2025
The CUNA logo symbolizes care, connection, and cultural pride. At its heart is the image of a mother gently cradling her baby, an intimate and protective gesture that reflects the nurturing spirit of the program. "Cuna" means "cradle" in Spanish, and the logo brings this meaning to life by visually reinforcing the program’s commitment to supporting Latino families during early childhood. The color palette draws from the branding of both Centro Hispano and Cherokee Health Systems, representing the strength of their partnership and shared commitment to community wellness. The flowing lines of the illustration evoke warmth and tenderness while honoring the strength and resilience of mothers and caregivers. Designed with simplicity and grace, the logo communicates love, community, and trust, which are core values at the heart of CUNA.
From the original award submission.

Branding + Identity Programs
Firm
Litehouse Foods - The Point Creative

Branding + Identity Programs
Firm
Protiviti Brand & Creative Studio

Branding + Identity Programs
Firm
Stream Realty Partners

Branding + Identity Programs
Firm
Protiviti Brand & Creative Studio

Branding + Identity Programs
Firm
Navy Federal Credit Union (NFCU)

Branding + Identity Programs
Firm
Kahala Brands

Branding + Identity Programs
Firm
Grubhub Studio

Branding + Identity Programs
Firm
Memorial Sloan Kettering Cancer Center