Design Impact Awards Campaign

The MGB Springboard Studio’s Design Impact Awards is a year-long awards program open to all Mass General Brigham employees who are early-stage innovators and have ideas for making healthcare more user-friendly. To celebrate the Design Impact Awards 2025-2026 cohort, we developed a social media campaign that showcases the challenges each team aims to solve with their proposed solution. The social media campaign started with releasing our newsletter to our subscribers that recaps the Kickoff event that we hosted to welcome our teams to this program. In parallel to releasing the newsletter, we also announced on our LinkedIn to our followers announcing the start of the program. Following the initial post, we created a series of posts spotlighting each team in the following weeks that deep dives into the work that they’ll be doing over the course of the program. See an example of a team's spotlight: https://www.linkedin.com/feed/update/urn:li:activity:7356349110204940288

From the original award submission.