True Rx+ Mobile App Design Launch Campaign

Elevating the Patient Experience: The True Rx+ Integrated Marketing Campaign At True Rx Health Strategists, we believe that patients deserve better when it comes to navigating their pharmacy benefits. As a privately owned pharmacy benefit manager (PBM) led by a family of pharmacists, our mission is to deliver a best-in-class experience. On September 3, 2025, we took a major step forward in that mission with the launch of True Rx+, our new mobile app and desktop portal tailored to each patient's personalized pharmacy benefits. Available via the App Store, Google Play, and desktop, True Rx+ was designed to simplify pharmacy benefits, empower informed decisions, and give patients greater control over their health journey. But building the app was just the beginning. To ensure the impact of True Rx+ reaches every patient, we launched a comprehensive integrated marketing campaign. This campaign was a critical bridge between innovation and patient experience, connecting the app's capabilities to the real-world needs of True Rx patients. From user-centric design and educational content to digital engagement strategies, every element of the campaign was crafted with purpose. We didn't just market a new product. We told a story, shaped a conversation, and brought clarity to the pharmacy benefit experience. Through clear messaging, intuitive visuals, and seamless user support, the campaign positioned True Rx+ not just as an app, but as a Health Strategist in your pocket, a trusted companion in the patient journey. True Rx+ and the strategic marketing that brought it to life are raising the bar for what patient care looks like in the pharmacy benefit space, and changing health care for the better.