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GH Advertising. (2025). UPMC Brand Experience Guidelines. GDUSA Gallery. https://gallery.gdusa.com/project/upmc-brand-experience-guidelines
Design briefing
An AI-assisted expert read. Included with Pro ($19/mo).
Health & Wellness Design Awards Winner
Health & Wellness Design Awards 2025
UPMC Brand Experience Guidelines
In the entrant's words
An updated UPMC brand guide showcasing refreshed color palettes and new photo treatments.
From the original award submission.
Firm
GH AdvertisingCategory
Branding + Identity ProgramsCreative Credits
Creative DirectorLarry Hruska
Art DirectorJoe Bukovac
