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Health & Wellness Design Awards 2025
UPMC Brand Experience Guidelines
“An updated UPMC brand guide showcasing refreshed color palettes and new photo treatments.”
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Creative Credits
Creative DirectorLarry Hruska
In the entrant's words
An updated UPMC brand guide showcasing refreshed color palettes and new photo treatments.
From the original award submission.
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GH Advertising. (2025). UPMC Brand Experience Guidelines. GDUSA Design Gallery. https://gallery.gdusa.com/project/upmc-brand-experience-guidelines
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