We Are Here For You Advertising Campaign

We developed and created a campaign with scenarios utilizing dramatic photography of accidents, crashes, emergencies, and other events that required immediate medical attention. We observed the surroundings of the dramatic photographs to tone down the visuals and make them more tolerable to the viewer. We highlighted with a cross, the red cross logo, only where the Red Cross of Tijuana was providing help and assistance. They accompany the posters with headlines like "The Red Cross Always Here For You", The Red Cross Is Here for Everyone and The Red Cross for Life. Awareness of the organization's trajectory and years of service, the Red Cross of Tijuana has provided services and benefits to its communities, and donations from both sides of the border and corporate donors have increased. Increase brand position and awareness of all the services and benefits of The Red Cross of Tijuana. Increase in donations from both sides of the border.

From the original award submission.