MRF Branding and Identity

The Melanoma Research Foundation (MRF) is leading the melanoma community to transform melanoma from one of the deadliest cancers to one of the most treatable. The MRF’s new brand, embodied in its distinctive icon, symbolizes the forward momentum that arises when a community unites behind a common goal. Radiating strands from the icon’s core position the MRF as a beacon of hope and progress, with three highlight colors representing the organization’s key pillars: Education, Advocacy, and Research. Anchored by a signature blue, the brand maintains its historical stability while bridging and amplifying the MRF’s mission across all materials, from development and fundraising to community outreach.

From the original award submission.